Our values 

These values run through every aspect of the business, from how we interact with everyone from interviewees and readers to the nature and tone of our content and our business development. Our values are:

• Kindness - give to the world that which you wish to get back. And we wish to work with kind and caring people.

• Trust - know that our journalism is well-researched, balanced and referenced.

• Rest - creativity needs time off so it can come back more inspired. Mental health and wellbeing are just as important as work.

• Fair pay - creatives are often underpaid. We want to help be the change.